1. Wu wei is a Taoist concept of non-action or non-doing. It means to act in harmony with the Tao, to behave in a completely natural, uncontrived way.

2. The wu wei company is an attempt to implement the wu wei principle into brand building.

Brand building is a connection creating business. Wu wei helps creating connections in peoples’ minds. So connections between people and brands can be made. Or connections between people and other people, or between people and things, or between things and other things.

Wu wei is the brainchild of Richard Mareček, who has been working in marketing and advertising for 20 years. Since establishing in 2005 wu wei has worked on projects for several advertising agencies, PR agencies, startups, SME’s and large companies. Clients’ industry sectors include financial services, automotive, telecom, FMCG, retail, health, media, utility, building materials.